01
Substance before surface
Aesthetics matter. They matter more when anchored to architecture, performance, and intent. We refuse to ship one without the other.
About the studio
A studio of three.
A discipline of one.
ORED Software was founded on the belief that the world's most visible landing pages should also be its most beautiful - and vice versa.
We started in 2017, after years of watching brilliant brands lose ground to forgettable competitors with better technical fundamentals. We close that gap, deliberately.
Approach
Three principles. Held strictly.
02
Few projects, fully attended
We take two to four commissions each quarter. The principal designs and builds. No account managers, no hand-offs, no diluted craft.
03
Outcomes over output
We measure ourselves by what your site earns - search position, conversion, qualified inbound - not by how many screens we delivered.
The Practice
The principals.
Iris Marchetti
Principal - Design
Twelve years of editorial and brand design across Milan, London, and Lisbon. Previously art director at Inventory Studio.
Dafi Kabukcu
Principal - Engineering
Performance and SEO engineering for fintech, SaaS, and DTC. Holds Lighthouse 100 across every shipped ORED project.
Noor Halabi
Principal - Strategy & Copy
Positioning, narrative, and search-intent strategy. Former editor at Form & Function magazine.
Recognition
Awwwards
CSS Design Awards
Brand New
Type Directors Club
FWA